The communication theory is one of a PMA’s most valuable tools that is needed for there success within wide spread acknowledgment within there career if they acknowledge it or not. A popular musician in this day and age almost thinks about how they are going to let the world know about their music before it may even be finished. They look towards social networking sites such as myspace and facebook as one of the mediums they will use as its free and attracts millions of users which can be pin pointed within a moment of an advanced search. It’s a area in cyber space which can be personalized to the artist tastes make it there’s and they fell they own something that they can direct others to.
From the book TECHNOLOGY, CULTURE AND COMMUNICATION by A.MATTELART & Y. STOURDZE, I found a quote [1]“the extension of new networks or communication services would, in principle, no longer follow the dictates of technological supply. Instead, the new government would attempt to leave telemetric choices to users and guarantee employees and workers that the introduction of new technologies in their work would be carried out only with their agreement” in short, “a technology in order to develop, must benefit from a favourable social environment”. This is the same for online networking as PMA are the consumers and chose the tool to communicate with their followers and if it was not excepted it would not be part of there plan to target there market, face book may revile my space and fretted there roll of each but each has become important within there own right and reaches a wider rage of people if used correctly together than if a Practical Music Artist used only one.
Complimenting the quote from A. Mattelart & Y. Stourdze would be a video interview from musician Steve Lawson. (http://vimeo.com/3700054) where he says that [2]“social media is a practitioners space, it’s for people to try it out and experiment with, I doesn’t work as a theorist space, its like try to learn a language within 24 hours you just cant do it, you need to spend time in it emerge yourself in it and find what’s good. This is a musician that has had encounters with these mediums and agrees (if he has read the book him self or not) that the people will decide if it will be accepted. He then goes on to explain that a social network site such as twitter has improved his life he has been able to improve his networking by communicating with those that can help within his area of work, he says that it has also helped him gain work and expose his work, what I did find interesting about this interview is the way he describes twitter after he was asked if he would describe twitter as a marketing tool (starting at 2.30mins into the interview) where he says “ I think if you did but its limiting it massively yes that is one of the affects in the same way that conversation is a marketing tool…… but the beauty of twitter is it is a communication model, this was the perfect quote I was looking for as it applies for other networking sites as they are a way of communicating but it’s the way you use them as respect to them as a tool. It becomes a window to the rest of the information on the Internet.
In the book by John Hartley, Communication, Cultural and media Studies The Key Concepts describes interaction by means of mutually recognised signals. [3]Communication enjoyed great vogue in the mid to late twentieth century as a ‘master discipline’. Since it was an aspect of virtually all human and quite a bit of non-human activity, it seemed appropriate for an academic discipline founded in its name to harbour similar ambitions.
· From European Structural Linguistics and Russian formalism came the idea that there were fundamental structures underlying all human language. Attempts were made an theories how signifying elements were combined in general, not just a given language.
[4]Where as they describe Mass Communication as the practice and product of providing leisure entertainment and information to an unknown audience by means of corporately financed, industrially produced, state regulated, high tech, privately consumed commodities in the modern print, screen, audio and broadcast media, usually understood as newspapers, magazines, cinema, television, radio and advertising; sometimes including book publishing and music (the pop industry). The word ‘mass’ may encourage the unthinking replication of mass society theory, while the word ‘communication’ in this context masks the social and industrial nature of the media, promoting a tendency to think of them as interpersonal communication.
Putting all these aspects together to make a point is: The internet is where a place where information is stored and it is used by those who like to look for it and follow it as a model once found and those that want to advertise and assist those looking for information to the page that you feel best fits your personality be your own page or some one that is similar. Steve Lawson says that it is not relevant to advertise a finished product let the people know what is happening when it is happing and direct people to links that are similar to your self to help them formularise them self with what to aspect when completed, MySpace is filled with this as you can regally see that bands will have there status set as NEW SONG COMING SOON WORKING HARD IN THE STUDIO FOLLOW US ON TWITTER they have jus informed me that they are working on something new but have let me know where to spent my time whilst I wait for them to finish.
[1] Jean-Pierre Chevenement, Minister of Research and Technology, in Le Monde, 23 September 1981, p. 1.
[2] Steve Lawson. (2009). In defense of Twitter. Available: http://vimeo.com/3700054. Last accessed 22 Feb 2010.
[3] John Hartley (2002). Communicatin, Cultural and Media Studies.. 3rd ed. USA: Routledge. 32.
[4] John Hartley (2002). Communicatin, Cultural and Media Studies.. 3rd ed. USA: Routledge.138.
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