Define what a popular music artist is.

A popular artist isn’t necessarily some one that is looking for popularity but looking success which can then lead to fame, doing something elaborate can help ether or the speed of the process and the size of celebrity states, a good example of this would be Lady GaGa’s approach.

Those who what to establish themselves and who crave fame may have a short lived career as they try that little bit too hard to be noticed that there first impression isn’t the one they where looking for, whereas an artist that uses the music in any genre as a release will make it there own and become part of it to the point that you know that artist best for that style or here that style and you will think of them and begin to compare thoughts with others within that area.

The fame, which is craved by the popular music artist, is a sign of successes, which is witnessed by others as their achievement. This is what we can call the dream the artist having successes that a brand would like to endorse and give them free things that they would usually buy and replace the label band to brand. Thoughts that cave successes but not the fame chose the alternative of fame to credibility, sometimes both can be achieved at the same time, but is rare an example I will use here in my own opinion not others is JLS, here is a boy band that became known from a reality TV show, they have become famous from this as the exposure was already there and available which has taken away some of the credibility as there perceived to have been given the exposure and the fame but did not earn it, on the other hand they are popular as they are young men targeting young and mature women that think they are cutie and will back flip for you fitting into the market where young boy bands of each era has (we will give you what you want when we get what we want and play the game. Sex sells). Credibility requires integrity and for ambition to be shown in the product, lady gaga would oze this as her weird elaborate dress sense shows that there is a business mind behind the shock tactic clothing where as JLS fit a working formula.

The more successful artist’s are those who have an understanding of the business and adapt to the changes that are being made within the music industry. The developments of technology innovated they way musicians communicate with there audience aiding their popularity within PMA.

Communication technology will be at the forefront of the future of the music industry the more successful of these will be those who use these to there advantage. This can lead on to the more successful of the popular musicians that become so popular that there consumers want any thing and every thing they do such as Jay-Z with is endless empire including the roca wear clothing line to Britney Speers and her perfume which simply sells out even when she isn’t in the write mind, popularity follows those that know how to use there mind at the right time in the place which is open to exploitation. From scratching the surface on what a PMA is I will look for the input of the communication theory and new mediums of technology play apart in their career.