Re:Evaluated!

Re:Evaluated

Through the research I have done into the use of the Communication Theory, the two-step flow, media and compromise I have found what I had once thought is not so much wrong but in the wrong direction of what it is I need to accomplish.

I have found my new route to the same destination as a PMA. The destination of course is still successes, I want to be a successful music producer and sound engineer as a Popular Music Artist, but I have revaluated the way I will achieve this.

Let me explain.

I am going to successful if I am able to be notice within a mass of people within a network, not a culture and not a race I need to attract a flowing which will lead to more interest, I first thought that the way I could promote my self to a world wide market was social networking. Millions of people can be browsing the Internet and communicate through social net working but, by doing this I found I opened my self to a world of unclear paths leading to no were but spam. But from reading more on understanding the way two step flow works I have found If I compromise and change mass of followers to a few key taste makers (Opinion Leaders) they will then communicate with there network of informing or possibly changing there minds.

I will still have to use the mediums such as MySpace and FaceBook as I want to establish an online following but it is now time to narrow down the people I add (the opinion leaders I chose to add not others adding me), It was what Steve Lawson had to say from my previous blogs social media is a practitioners space, it’s for people to try it out and experiment with, I doesn’t work as a theorist space, its like try to learn a language within 24 hours you just cant do it, and I agree, that made me think, find those that are interesting. I thought I would have more success if I had thousands of people to send my link to but its not quite like that, after adding a few people that where involved in music I found that I have been bombarded with junk that I don't want to know, Hear This Here That, Shut It your making me a process not a contact, this is my first compromise I can not do this I need to find the people that will help me along with music but advertise my music to those that have nothing to do with it. What's the point of trying to sell music to thoughts that want to sell their own,

SO! Work with me here,

The parentage of people that buy music in the UK is roughly 6%, within this percentage its divided across all the genres including the niche markets, now if I put my focus on the other 94% whilst others are chasing a 0.2% of 6.0% and only achieve 10% of the remaining percentage of that figure I will obtain more interests targeting people who have different interests. Think about it my niche is not being a niche and I could communicate with a world of people whilst others forget them but what do I have to do to gain interests from them.

[1]NPD's annual Digital Music Study found that there were 17 million fewer CD customers in 2008 than in past years. CD sales have been dropping for quite some time, and while 1.5 billion songs were sold digitally last year, the number of Internet users paying for digital music only increased by 8 million in 2008.

[2]And according to the IFPI report, which represents the music industry worldwide, 95 percent of all music downloaded online is illegal -- that is, obtained without rights from the holders of the property.

“My semiotics will be clear through my branding”

I have built up my identity through the clothes I wear and this is a area I cant compromise as my style is apparent from all my manner of dress, I where baggy jeans from the UK company King with every thing else ADIDAS as I explained before, where as when I dress more appropriate from lower/middle class to middle/upper class as it were I will always oze with urban my accent my words my sounds my walk my self is my image and what you see is what you get, I am hoping that my approach to people will inspire others to take a step back from the world of this is what I must look like to be successful to if I want it as here is a kid that could to a man that did.

The branding I am associated with will follow me as through being a Practical Music Artist I have craved the brand that supply my music and asked simply “can I use your logo please” and presented my self in the same way giving a background and a goal and being honest on what I want to do and where I’m at. Now the majority have said yes and I’m still waiting on others but when people look at my pages be it MySpace, FaceBook or an Official page they will see these sign’s decode them in there own way associate me with that product and with out even reading my bio have an understanding as they know that brand, for toughs that don’t know may in time see these logos and then think of me Cleaver hay.

BRAKE DOWN

STILL THE SAME

Using FaceBook, MySpace, MSN / HOTMAIL

Dressing in a brand

Associate myself with brands

Promote myself and companies’ as BRANDS GRAB THA LIFE LIVE THA DREAM & WE ALL WANA BE STARS

CHANGE

Who I add online (meaning that I will now only add people that are not to do with music letting thoughts in music add me)

COMPRAMISES

My language: to make it more understandable for those who don’t understand in full what I want to do,

Emotions

The time I have on each particular site (meaning that what is on FaceBook should not be the same as what is on MySpace.

Bibliography

David Chartier . (2009). Report: 17 million people stopped buying CDs in 2008. Available: http://arstechnica.com/media/news/2009/03/report-yep-cd-sales-keep-falling-but-new-trends-may-help.ars. Last accessed 8th March 2010.

Marcus Yam. (2009). Shocking: 95 Percent Music Downloads Still Illegal. Available: http://www.tomsguide.com/us/mp3-downloads-music-piracy-ifpi,news-3315.html. Last accessed 8th March 2010.

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[1] http://arstechnica.com/media/news/2009/03/report-yep-cd-sales-keep-falling-but-new-trends-may-help.ars

[2] http://www.tomsguide.com/us/mp3-downloads-music-piracy-ifpi,news-3315.html

WELL PUT GOOD EXAMPLE

I was going through the internet looking for a good example of how communication is best expressed in are current age, how dose the world get there news how do they chose to consume information wheeeeeeeeen bingo I found this young chap. In my mind a great way to how emotion has played apart in the way people are informed in there news of the day, This young man has created a stream of daily news reviews of the day and as I watched the first and laughed and clicked the next and the next and the next I was trapped I found I was staying because on a emotional level (humor) I was entertained and felt he connected to me in a way i wanted to. Its self explanatory he clearly high lights the point I am trying to make with this BLOG and dose alot of the work for me watch and enjoy.

http://www.youtube.com/user/sxephil#p/u/3/EUGlgZNjUgs

Research into the Communication Theory

I meant to post this before the last Apologies for any Confusion

There are currently many definitions of communication out there at the moment, and there are many communication models, all of which attempt to identify how messages are sent and received. The differences which distinguish these models from each other can be seen the way various theorists have attempted to track how messages travel from sender to receiver, Harold Lasswell’s model for instance known as Lasswells model identifies a five stage process;

Who-says-what-in-what channel-to whom- with what effect?

Whereas the Shannon and Weaver model identifies eight stages;

Sender-message-transmission-noise source-channel-reception-receiver

There are many theories used to understand the processes of how people encode and decode, signals (in many forms) to find a meaning. Communication is one of the ways emotions that is expressed second nature in human and behaviors and societies. Emotion is a process by which emotions are revealed to others As life evolves language (any system of signs that explain an action or message) adapts for instance if communication had not evolved we would still be grunting like the cave man unlike this day and age youth culture find here words to establish them self’s within society “init blood”, Imagine life without the evolution of communication. [1]Communication is also understood as the exchanging of understanding. [2]Additionally the miscommunication theory investigates communicative processes within and among non-humans such as bacteria, animals, fungi and plants.

From looking at this site they describe communication as consists of transmitting information from one person to another.

[3]There is an additional working definition of communication to consider that authors like Robert A. Lanham (2003) and as far back as Erving Goffman (1959) have highlighted. This is a progression from Lassell’s attempt to define human communication through to this century and revolutionized into the constructionist model. Constructionists believe that the process of communication is in itself the only messages that exist. The packaging can not be separated from the social and historical context from which it arose, therefore the substance to look at in communication theory is style for Robert Lanham and the performance of self for Erving Goffman.

What is lasswell’s maxim?

As a means of defining the field of communication theory, lasswell’s said, " who says what to whom in what channel with what effect." Lasswell’s maxim, "who says what to whom in what channel with what effect," as a means of circumscribing the field of communication theory.

New Communication Theory by Brian Solis

[4]In the era of new social web, communications is evolving back to its origins of communicating with people, not at them. It seems implied but communications does not, for the most part, embody, two-way discussions.

Over the years, communications has evolved into a one-way distribution channel that broadcasts messages at target audiences. In the process, communications stopped being about communication, focusing instead on the marketing aspects of top-down message push and control, what we now commonly refer to as marketing communications aka Marcom. Marcom embodies traditional and new marketing branches that includes advertising, PR, Web/interactive, event, among many other disciplines (depending on the organization.)

The definitions and results will radically vary depending on how you mix and match those variables and which marketing or media discipline you represent. I have found the best quote to briefly understand the theory of communication so far is this. Communication stands so deeply rooted in human behaviors and the structures of society that scholars have difficulty thinking of it while excluding social or behavioral events. Because communication theory remains a relatively young field of inquiry and integrates itself with other disciplines such as philosophy, psychology, and sociology, one probably cannot yet expect a consensus conceptualization of communication across disciplines.

Biography

http://bbgcommunication.blogspot.com/2008/11/what-is-lasswells-maxim.html 19:51 12th January 2010

http://en.wikipedia.org/wiki/Communication_theoryhttp://en.wikipedia.org/wiki/Communication_theory 19:4512th January 2010

http://en.wikipedia.org/wiki/Communication_theory 20:41 12th January 2010

http://en.wikibooks.org/wiki/Communication_Theory/Introduction 21:30 12th January 2100

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[1] http://en.wikipedia.org/wiki/Communication_theory 19:45 12th January 2010

[2] Witzany, G. (2007) The Logos of the Bios 2. Bio-communication. Helsinki, Umweb

[3] http://en.wikipedia.org/wiki/Communication_theory 20:41 12th January 2010

[4] http://www.scribd.com/doc/4020861/New-Communication-Theory-by-Brian-Solis 20:06 12th January 2010

The Two Step Flow Theory by Elihu Katz & Paul F. Lazarsfeld

TWO STEP FLOW THEORY

The two-step flow is a theory within communication which was touched by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet which is available in the book “The People's Choice”, it was written in 1944 a study which looked on the process of decision-making during a Presidential election campaign. They looked at empirical support for the direct influence of media messages on voting. What they were to discover, was that informal and personal contacts were mentioned far more frequently than the exposure to radio or newspaper as sources of influence on voting behavior. With this, Katz and Lazarsfeld developed the two-step flow theory of mass communication.

[1]To Investigate this problem, Particular attention was paid to those people who changed their vote intention during the course of the campaign. When these people were asked what had contributed to their decision, their answer was: other people.

There theory found that information from the media moves in two distinct stages. First being the individuals also known as the opinion leaders who give their close attention to the mass media and its messages received from the information. These opinion leaders passed on their own interpretations in as well as the actual media content its self.

[2]The term ‘personal influence’ was coined to refer to the process intervening between the media’s direct message and the audience’s ultimate reaction to that message. Opinion leaders are influential that they get people to change their attitudes and behaviors they are quite similar to those they influence.

The two-step flow theory has improved the understanding of how mass media can influence the decision-making. The theory has given the ability to predict the influence of media messages on an audience’s behavior. It has helped explain why certain media campaigns may have failed to change an audience attitudes as well as their behavior.

These “opinion leaders” as they were dubbed were not at all identical with those who are thought of traditionally as the wielder of influence.

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[1] Elihu Katz & Paul F. Lazarsfeld (1955). Personal Influence . 3rd ed. U.S.A: Transaction Publishers. 32-34.

[2] ?. (?). TWO STEP FLOW THEORY. Available: http://www.cw.utwente.nl/theorieenoverzicht/Levels%20of%20theories/macro/Two-Step%20Flow%20Theory.doc/. Last accessed 27 February 2010.