Re:Evaluated
Through the research I have done into the use of the Communication Theory, the two-step flow, media and compromise I have found what I had once thought is not so much wrong but in the wrong direction of what it is I need to accomplish.
I have found my new route to the same destination as a PMA. The destination of course is still successes, I want to be a successful music producer and sound engineer as a Popular Music Artist, but I have revaluated the way I will achieve this.
Let me explain.
I am going to successful if I am able to be notice within a mass of people within a network, not a culture and not a race I need to attract a flowing which will lead to more interest, I first thought that the way I could promote my self to a world wide market was social networking. Millions of people can be browsing the Internet and communicate through social net working but, by doing this I found I opened my self to a world of unclear paths leading to no were but spam. But from reading more on understanding the way two step flow works I have found If I compromise and change mass of followers to a few key taste makers (Opinion Leaders) they will then communicate with there network of informing or possibly changing there minds.
I will still have to use the mediums such as MySpace and FaceBook as I want to establish an online following but it is now time to narrow down the people I add (the opinion leaders I chose to add not others adding me), It was what Steve Lawson had to say from my previous blogs social media is a practitioners space, it’s for people to try it out and experiment with, I doesn’t work as a theorist space, its like try to learn a language within 24 hours you just cant do it, and I agree, that made me think, find those that are interesting. I thought I would have more success if I had thousands of people to send my link to but its not quite like that, after adding a few people that where involved in music I found that I have been bombarded with junk that I don't want to know, Hear This Here That, Shut It your making me a process not a contact, this is my first compromise I can not do this I need to find the people that will help me along with music but advertise my music to those that have nothing to do with it. What's the point of trying to sell music to thoughts that want to sell their own,
SO! Work with me here,
The parentage of people that buy music in the UK is roughly 6%, within this percentage its divided across all the genres including the niche markets, now if I put my focus on the other 94% whilst others are chasing a 0.2% of 6.0% and only achieve 10% of the remaining percentage of that figure I will obtain more interests targeting people who have different interests. Think about it my niche is not being a niche and I could communicate with a world of people whilst others forget them but what do I have to do to gain interests from them.
[1]NPD's annual Digital Music Study found that there were 17 million fewer CD customers in 2008 than in past years. CD sales have been dropping for quite some time, and while 1.5 billion songs were sold digitally last year, the number of Internet users paying for digital music only increased by 8 million in 2008.
[2]And according to the IFPI report, which represents the music industry worldwide, 95 percent of all music downloaded online is illegal -- that is, obtained without rights from the holders of the property.
I have built up my identity through the clothes I wear and this is a area I cant compromise as my style is apparent from all my manner of dress, I where baggy jeans from the UK company King with every thing else ADIDAS as I explained before, where as when I dress more appropriate from lower/middle class to middle/upper class as it were I will always oze with urban my accent my words my sounds my walk my self is my image and what you see is what you get, I am hoping that my approach to people will inspire others to take a step back from the world of this is what I must look like to be successful to if I want it as here is a kid that could to a man that did.
The branding I am associated with will follow me as through being a Practical Music Artist I have craved the brand that supply my music and asked simply “can I use your logo please” and presented my self in the same way giving a background and a goal and being honest on what I want to do and where I’m at. Now the majority have said yes and I’m still waiting on others but when people look at my pages be it MySpace, FaceBook or an Official page they will see these sign’s decode them in there own way associate me with that product and with out even reading my bio have an understanding as they know that brand, for toughs that don’t know may in time see these logos and then think of me Cleaver hay.
STILL THE SAME
Using FaceBook, MySpace, MSN / HOTMAIL
Dressing in a brand
Associate myself with brands
Promote myself and companies’ as BRANDS GRAB THA LIFE LIVE THA DREAM & WE ALL WANA BE STARS
CHANGE
Who I add online (meaning that I will now only add people that are not to do with music letting thoughts in music add me)
COMPRAMISES
My language: to make it more understandable for those who don’t understand in full what I want to do,
Emotions
The time I have on each particular site (meaning that what is on FaceBook should not be the same as what is on MySpace.
Bibliography
David Chartier . (2009). Report: 17 million people stopped buying CDs in 2008. Available: http://arstechnica.com/media/news/2009/03/report-yep-cd-sales-keep-falling-but-new-trends-may-help.ars. Last accessed 8th March 2010.
Marcus Yam. (2009). Shocking: 95 Percent Music Downloads Still Illegal. Available: http://www.tomsguide.com/us/mp3-downloads-music-piracy-ifpi,news-3315.html. Last accessed 8th March 2010.
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