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Sunday, 7 March 2010

Research into the Communication Theory

I meant to post this before the last Apologies for any Confusion

There are currently many definitions of communication out there at the moment, and there are many communication models, all of which attempt to identify how messages are sent and received. The differences which distinguish these models from each other can be seen the way various theorists have attempted to track how messages travel from sender to receiver, Harold Lasswell’s model for instance known as Lasswells model identifies a five stage process;

Who-says-what-in-what channel-to whom- with what effect?

Whereas the Shannon and Weaver model identifies eight stages;

Sender-message-transmission-noise source-channel-reception-receiver

There are many theories used to understand the processes of how people encode and decode, signals (in many forms) to find a meaning. Communication is one of the ways emotions that is expressed second nature in human and behaviors and societies. Emotion is a process by which emotions are revealed to others As life evolves language (any system of signs that explain an action or message) adapts for instance if communication had not evolved we would still be grunting like the cave man unlike this day and age youth culture find here words to establish them self’s within society “init blood”, Imagine life without the evolution of communication. [1]Communication is also understood as the exchanging of understanding. [2]Additionally the miscommunication theory investigates communicative processes within and among non-humans such as bacteria, animals, fungi and plants.

From looking at this site they describe communication as consists of transmitting information from one person to another.

[3]There is an additional working definition of communication to consider that authors like Robert A. Lanham (2003) and as far back as Erving Goffman (1959) have highlighted. This is a progression from Lassell’s attempt to define human communication through to this century and revolutionized into the constructionist model. Constructionists believe that the process of communication is in itself the only messages that exist. The packaging can not be separated from the social and historical context from which it arose, therefore the substance to look at in communication theory is style for Robert Lanham and the performance of self for Erving Goffman.

What is lasswell’s maxim?

As a means of defining the field of communication theory, lasswell’s said, " who says what to whom in what channel with what effect." Lasswell’s maxim, "who says what to whom in what channel with what effect," as a means of circumscribing the field of communication theory.

New Communication Theory by Brian Solis

[4]In the era of new social web, communications is evolving back to its origins of communicating with people, not at them. It seems implied but communications does not, for the most part, embody, two-way discussions.

Over the years, communications has evolved into a one-way distribution channel that broadcasts messages at target audiences. In the process, communications stopped being about communication, focusing instead on the marketing aspects of top-down message push and control, what we now commonly refer to as marketing communications aka Marcom. Marcom embodies traditional and new marketing branches that includes advertising, PR, Web/interactive, event, among many other disciplines (depending on the organization.)

The definitions and results will radically vary depending on how you mix and match those variables and which marketing or media discipline you represent. I have found the best quote to briefly understand the theory of communication so far is this. Communication stands so deeply rooted in human behaviors and the structures of society that scholars have difficulty thinking of it while excluding social or behavioral events. Because communication theory remains a relatively young field of inquiry and integrates itself with other disciplines such as philosophy, psychology, and sociology, one probably cannot yet expect a consensus conceptualization of communication across disciplines.

Biography

http://bbgcommunication.blogspot.com/2008/11/what-is-lasswells-maxim.html 19:51 12th January 2010

http://en.wikipedia.org/wiki/Communication_theoryhttp://en.wikipedia.org/wiki/Communication_theory 19:4512th January 2010

http://en.wikipedia.org/wiki/Communication_theory 20:41 12th January 2010

http://en.wikibooks.org/wiki/Communication_Theory/Introduction 21:30 12th January 2100



[2] Witzany, G. (2007) The Logos of the Bios 2. Bio-communication. Helsinki, Umweb

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